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Posted 5 February 2026
7th TechIsland MarComms Meetup powered by SOFTSWISS
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Join us for an evening of sharp insights, real talk, and networking as our MarComms Community dives into how modern marketing teams actually work today — beyond the org charts and pitch decks.

📅 Date: 5 February 2026 ⏰ Time: 19:00–21:00📍 Location: Limassol

🎙 Panel Discussion: “The Marketing Team Mix: Balancing in-house and agency partnerships”

Marketing has changed — a lot.

In-house teams are growing, brands are building their own creative, digital, and data muscle… yet agencies aren’t going anywhere. They’re just being used differently.

So:

  1. When does it make sense to build in-house?
  2. Where do agencies still bring real, irreplaceable value?
  3. How do you avoid stepping on each other’s toes?
  4. And what does a future-ready marketing setup actually look like?

🎤 Speakers

  • Valentina Bagniya, Chief Marketing Officer, SOFTSWISS
  • Rebecca Theodorou, Managing Director & Head of Communications Action 360x, Action Global Communications
  • Pietra Flouri, General Manager, thinkbloom
  • Olga Loktionova, Representative, SPORTSOFT tech company & PR Director, CAPSBOLD Creative Marketing Agency
  • Nikolay Kozlov, CMO, Wargaming
  • Moderator: Evgeny Kozlov, Regional Marketing Manager, Aleph Group

Whether you’re scaling a team, rethinking your agency model, or trying to get more value from your marketing spend, this conversation will give you practical, no-nonsense perspectives you can actually use.

🎟️ Attendance is free — register here: https://bit.ly/TechIslandMarCommsMeetup7